So who has not thought about building an app for their business, but have put the process off, as you didn’t quite know where to get started and how it would benefit your business, and when you asked a so called expert, they came back with costing that made you fall off your chair.
For me and my company balls, which produce golf apparel, I realized that my customers and affiliates need tools to help them make a decision, so I decided on a “design app”, that would help them choose the colours they want, but in our templates and make that a 30 second process, something they can do on the train or in a coffee shop with friends.
In my previous life as a tailor, I found that less than 5% of customers would walk in and say, “I want this pattern or that style”, they would always say, “I’m in need of a blue or white shirt”. So when it came to working out a work-flow for an app for my company, I went with choosing colours first and then placing them into design templates.
Traditionally we have been dictated to, as to what will be next seasons fashion colours and most of the time, we think, “hey, I’m not really a pink and green kind of guy, but on the other hand, I kind of quite like the designs and patterns”. This after all, has been the way forward with golf shoes with the likes of FootJoy, who offer this through their website, but not on an app yet.
The next decision will be, “how much do I spend” to get this done and how can I measure the results. For me, I knew that I didn’t need a spaceship (was quoted $15k) to start with, just a bicycle to test the market and see if there really is a need for my ideas. By coming up with a power-point workflow, I was able to get my version 1 done in 8 weeks for less than $1,500.
As stated, this isn’t a spaceship, but it gets my product out there into a new market space where the next generation want what I call “instant gratification” on their phone, they are not the old school golfers, so I also needed to target their needs and wants
In my experience, the next generation of golfers are looking to do the following, there are more, but again, we didn’t want to offer too much choice.
- Monetize their following on social media
- Find a solution for their friends & clubs
- Share their ideas with their friends
We are all looking to find the new world golfers out there and interact with them, so I hope to see more apps like mine on iTunes and Google store very soon.
What’s your opinion?
You can download the iOS version here http://clobber.balls.world with the Android version coming shortly. We would love to get your feedback - dapper dan